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September 12, 2012
Everything you want to know about using corporate video
Since we founded our corporate communications branch in 2008, we’ve received literally hundreds of calls and emails from businesses, non-profits, educational institutes and online marketers. Often they call us to test their idea of making a video. They can see that web video is a huge wave in promoting, selling and training for business and non-profits, but they don’t know how, when or why they should jump aboard.
Many times, they’re unsure of how much professional video will cost, and when what kinds of return they will get from making what, for some companies, may seem like a big investment. They wonder about the pros and cons of hiring a professional video company, a student filmmaker or trying to save money and do it themselves.
We’ve heard just about every question, concern and query about marketing and communicating with video. And we decided it’s time to share what we know in this weekly blog. This blog is for you if:
- You’re looking to bring concrete information to your manager or boss about how and why your company should use video.
- You’d like to advise your clients on when, how and when not to use video.
- Your organization is already using video in some ways, and wants to do it better.
This week’s article is all about how educational institutions can reach out to potential students through video. But a lot of the info makes sense to organizations and companies in other fields.
Check it out. And then help us make this a dialogue. If you have a question or a topic you’d like to address, let us know! Love or disagree with something we wrote? Tell us. We’d love to hear from you.
And now onto the first post!