Do customer testimonial videos work?
September 26, 2012
It’s one thing to have your sales staff talk about the greatness of your product and company. But that praise is ten times more credible when it’s coming from one of your clients.
Real words from real people carry more weight than slick marketing. Big brands know it; they hire big name stars and athletes to tout their products. But you don’t need expensive celebrities. Happy customers who love your product and explain with conviction what it did for them are just as effective- and in some cases even more convincing.
Written testimonials are one way to go and very effective in print marketing. For a website, video testimonials carry extra marketing power. According to Comscore, website visitors who see a web video on your site are 64% more likely to purchase than other website visitors.
We did these client testimonial videos for Tenrox a company that makes Cloud-based Project Management Software.
The videos were quick, easy and affordably filmed in one location. For buyers who were undecided about the software, the videos acted like a powerful word of mouth referral. They could see real decision makers like themselves who loved the product and feel reassured they were making the right decision in purchasing it.
And in case you’re wondering, yes we do use customer testimonial videos ourselves! We recently asked some of our pleased-as-punch clients to tell us how our video made a difference for their enterprise. Here Aki Tchitakov, Executive Director of Dans La Rue says what he thinks of Picture This – and we didn’t even have to bribe him!
If you’d like to chat about how Testimonial videos could work for your business or non-profit, contact us.