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Want to generate more sales? Use video

October 25, 2012

Check out these statistics:

  • 74% of US households[1]
    and 80% of Canadian households[2] are now connected to the internet, with the number rising to 98% for affluent households[3].
  • 81% of internet users research products online.[4]
  • Nearly 70% of internet users have purchased a product online.[5]
  • The amount spent for online purchasing is projected to be $240 billion for 2013.[6]

Adding to that the increasing popularity of smartphones and tablets among consumers means people are spending more time online- up to 40 hours a week for the 18-29 year old demographic. And part of that time is devoted to shopping – with impulse buying a growing trend in those online habits.

What does this mean for your organization?

Web users, more and more, are coming to expect video. Viewing videos currently accounts for half of all time spent on the internet. Having one or more videos online is like having a 24/7 sales person available to showcase your products, services and business to potential buyers whenever they visit or just stumble across your site.

What results will video bring?

You can do something that looks good on a budget. As for any marketing tool, you will need to set aside resources to get a polished, professional result that gives your customers the best impression of your organization and its products. The actual cost of that professional video will change depending on many factors (see “How Much Does a Corporate Video Cost”). But is it worth it? Absolutely, and you can track the results to see how that investment pays off for your business in terms of visibility, promotion and sales.

  • Visibility and promotion: Using video on your website will improve your searchability on Google. You will become more ‘findable’ for prospective customers. That’s because the Google search engine favors pages with video content, pushing them higher in search results.
  • Sales – learning who your customers are: Using free Google and Youtube analytics, you’ll be able to find out important information about your customers. Tracking who watches your videos, for how long, from where they are visiting and where they go next after seeing your video are all tools to help you improve your website and boost your sales approach.
  • Grabbing and keeping your customer’s attention: There is huge competition on the web. Video is so dynamic that it captures visitor’s attention and makes them stay longer, delving into your site. You can program your video to direct your customers to where you want them to go after they’ve seen it.
Can you afford not to?

For some small businesses, video is not where they need to spend their marketing dollars. Lower cost social media like Facebook promotions or email newsletters may be better options for their budget. But if your competition is riding the video wave, you shouldn’t be far behind. Take a hard look at your organization and your competitors. Are they using video? Do they have a Youtube channel? Is video use driving their Facebook and Twitter followers to many times your numbers? If many of them aren’t yet using video, you can decide whether to breathe a sigh of relief and see how long your organization can hold out. Or you can chose to be proactive and ahead of the game. The sales you gain will be your own!

Want to find out more? Get in touch about how we can help you create videos to better market your business.

1 Orangecollar Media
2 Stats Canada
3 Ipsos Media
4 Orangecollar Media
5 Orangecollar Media
6 Orangecollar Media

This article was posted on October 25, 2012 at 11:57 in the Corporate category.

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