Colour Correction & Why Your Video Needs It!

October 20, 2014

“We’ll fix it in post!” is an infamous on-set refrain. And while you can’t do much to save amateur acting or a bad script, you can dramatically improve questionable lighting situations during the edit with colour correction (also called colour grading).

From matching the look of two different brands of cameras that perceive light differently, to tracking people moving between areas with different light temperatures, to toning down overexposed spots in the frame- a talented colourist can make poor or mediocre footage improve dramatically. Even raw video straight from your camera that looks good on first look can visually grab viewers more strongly once the colors and contrast are worked on to ‘pop’. Clients are often surprised by how subtly improved their video can be at this final stage in the edit.

To learn more about colour grading and the difference it makes in all kinds of filming situations, watch this short video by the talented folks at AlphaDogs, a post-production facility and design studio in Burbank, CA.

And if you’ve got some challenging visual situations to capture or iffy footage that needs work, contact us to see how we can help with your project in all stages of production.

This article was posted on October 20, 2014 at 20:38 in the Corporate category.

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