From Howard Pyle's "Book of Pirates" (1921)

Who Is The Captain of Your Video Ship?

May 12, 2015

Much like being at sea, corporate videos require a strong sense of teamwork, careful planning, and a knowledgeable captain. Here are our a few project management tips to help achieve the smoothest sailing.

O Captain, my Captain
There are two key factors to successfully captaining a corporate video. With all creative endeavours, misunderstandings usually occur due to a lack of direction or communication.

  1. Appoint a responsible party from your company or organization. That someone needs to be comfortable gathering opinions from all applicable stakeholders and making decisions. If you’re reading this, that person may be you!
  2. Keep in contact. A video production relies on a tight schedule to stay within budget and on schedule –  keep in touch with the video production company regularly to make sure the ship stays on course.

Ahoy Maties
Now that we’ve found your numero uno, it’s time to think about your crew. A good captain knows how to delegate. There are always many jobs to do in preparing for a video. Your team can do tasks like help you choose on-camera interviewees, find locations to film in, collect props and product samples, etc. Don’t try to do all jobs solo.

Charting the Course
All great explorers need a map, and every corporate video needs clear organizational tools like a production budget, schedule, and script. Set your expectations early on, discussing the shooting schedule and deadlines with your video production team early in the process. Decide who on your team is responsible for keeping to these deadlines and schedules so the video team can stay on course.

Rocks, Icebergs, Sharks
We have all seen Titanic or Jaws – there are forces of nature and obstacles that are bound to come up during the course of your video project. There are ways to identify these risks and obstacles early on, and find ways to navigate around them. Common corporate video obstacles that come from the client’s end tend to be approval delays often caused by decision-maker vacations or illness. Be sure to either pad the production schedule with extra time or else designate a secondary decision maker with enough power to take over if the key decision maker cannot be at the helm.

A power struggle can sink a ship. We have seen projects founder badly and go into costly budget over-runs when co-owners could not agree on the video’s direction part-way thorugh the process. Get everyone on board beforehand with approval early in at the scripting stage. And keep key decision makers informed throughout the process but showing early edits so no surprises bob up near the end of voyage

Need help navigating the waters of corporate video production ? Contact us !

This article was posted on May 12, 2015 at 17:10 in the Corporate category.

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