4 Foolproof Things to get Your Video Seen!
July 22, 2015
What if I told you no one is looking at your video? You spent all that money and wonder why your masterpiece has so few views. Good news: there are a few quick and easy things you can do right now to get your video where it belongs – in front of viewers!
1. LOCATION, LOCATION, LOCATION
Just like the real estate adage, where the video is embedded in your page can make all the difference.
Is it hidden at the bottom of the home page? Bad.
Do you need a roadmap through your website to find it? Worse.
Is it not even on any of your website pages?! WORST.
Stick that video front-and-center on your home page large size so it’s the first thing anyone sees when they go to your website. Statistics show that a home page video is a great way to make your site ‘sticky’ and keep visitors engaged.
2. SHOW ME, DON’T JUST TELL ME.
What’s true of love, is also true of your video. With this simple and cheap trick, you could increase the audience for your video by 10%. What is the magic formula? Caption your video.
Roughly 10% of the population is Deaf, deafened or hard of hearing. You might not have noticed but both Youtube and Vimeo have the option of captioning for your video.
Pro tip: Don’t let YouTube auto-caption your video. While the results may be hilarious, you’ll turn off your audience. Transcribe and upload the text and make your video accessible to a whole new audience.
Side-note: Want to learn more about Deaf culture and a unique Deaf/ hearing theatre collaboration? Read more about our latest documentary, currently in production at www.seenandheardmovie.com
3. STRAIGHT TO THE HEART- Language versioning
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela
Nothing builds rapport like receiving a message in one’s own tongue. If you have a sizeable number of clients using other languages, make sure your message is reaching them. There are two options to extend your video’s reach:
a). Version your video by having a professional narrator record a translated script and then editing the sound track to create a new language version.
b) Create on-screen captions in a second language. While this still requires translation and editing costs, it does reduce the need for hiring an additional narrator.
Either way, you’ll be better reaching your client base in their comfort zone.
4. SOW THE SEEDS TO REAP THE REWARDS
So, if your video is now squarely where it should be,and you’ve added captions in multiple languages can you just sit back and watch the views come in?
If this is your promotion strategy, only people who stumble upon your page will see your video
You’ve got your video, now it’s time to promote it!
Feature it in your monthly newsletter, and then be sure to post reminders in subsequent newsletters
Incorporate the video’s URL into your email signature
Put it on every social media channel you normally use: Facebook, Twitter, Instagram, Snapchat, Linked In, Periscope, Vine, Quora, Friendster, MySpace.