Nine New Videos to Recruit Future Students!
October 6, 2016
For students and parents making the big decision of what university to choose, the process can be stressful. It’s even harder if the school is somewhere the student and family can’t visit. Concordia University came up with a way to help ease some of that anxiety: a multi-part video series that gives prospective students and their parents a look into all aspects of life at the school. The short videos are hosted by real Concordia students and cover everything from study possibilities, student services, the vast range of extracurricular activities and even where to live and eat on and around campus!
Picture This scripted the videos in consultation with the University’s Communications and recruiting teams. We then held a casting process, auditioning over 25 eager students to hone it down to the final five who were the most comfortable on camera. We filmed over four months in just about every lab, studio, study space and cafeteria on both campuses, even diving right into students’ dorm rooms. The final videos were released in the fall of 2016 and will be an important online recruiting tool for Concordia over the next three years.