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Our Work

NEXT-GEN NOW. The Campaign for Concordia (Donors)

The Project

Concordia has returned to us to produce videos for their most ambitious fundraising campaign yet with the goal of raising $250 million in support of the university’s nine strategic directions, titled: “Next-Gen. Now. The Campaign for Concordia”. Their second video showcases twelve of Concordia’s most distinguished alumni donors giving their own reasons for their contribution to the campaign. 

The Process

With the help of Concordia’s Advancement and Alumni Relations, Picture This organized several shoots interviewing the donors. Much of the footage from previous Concordia projects that we worked on were re-used as B-roll. Three edit phases with ongoing feedback from Concordia’s Advancement and Alumni Relations team achieved their video goals.

The Result

The video is now up and running on the campaign’s webpage on the Concordia website.  

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