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Our Work

Faculty of Music

  • Client: Concordia University
  • Type: Promotional / recruiting

Project

Create 3 videos that each clearly differentiate the different streams of Concordia’s celebrated music program: Jazz Studies, Electro-acoustics and Music Composing.

The process

After meeting with the Chair and professors of all the streams, we learned that they needed recruiting videos that would really resonate with potential students. We suggested videos that would feature interviews with students only. While faculty would be seen teaching, all the testimonials and opinions would come directly from current students.

The result

The Department was delighted with the result, and features the videos prominently on its website.

“At the first meeting it was clear that PTP had understood the issues and objectives of the whole project. No question or idea was too hard, or too obscure for the team. This team finds out what is wanted, and finds unique creative solutions to each situation. They were wonderful to work with!”

– Kevin Austin, Professor, Music [Electroacoustics], Fine Arts, Concordia University

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