Our Work

Juvenile Arthritis: Kids Get it Too!

  • Client: The Arthritis Society/ Gillian Taylor
  • Type: Educational video


Told almost entirely through the voices of children and teens living with arthritis, the video aims to give teachers and other educators a better understanding of how arthritis affects students, It also offers suggestions for how to make school a more welcoming place for someone with JIA.

The Process

Gillian Taylor, a recently retired clinical nurse in rheumatology at Montreal Children’s Hospital knew the challenges children living with juvenile idiopathic arthritis (JIA) face daily at school. She had a dream of producing a video to helping children and their families explain the invisible illness to educators, and also to offer tips on how to make school more welcoming to those with JIA. She came to Picture This with a concept, a budget but no video experience. We worked together to collaborate on turning her vision into two unique videos: one filmed entirely with English speaking children and teens, and another filmed entirely in French.

The Results

The video received an A+ for content, shareability and audience engagement! Showcased by the Canadian Arthritis Society to coincide with Back to School season 2014, the English and French versions of the video have now been shared on Facebook over 200 times across Canada within a week of release. The video is also being widely used by students and families in schools well as among the medical community in North America and beyond.

The Picture This team helped me make a video consistent with my vision.  The collaborative process was great from start to finish and the finished product is getting rave reviews from health professionals and educators across Canada. I am so proud!

-Gillian Taylor, clinical nurse (retired), rheumatology, Montreal Children’s Hospital

Thank you for helping us raise awareness about juvenile arthritis!

-Diane De Bonville, Communications Manager, The Arthritis Society

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