Our Work

Look-it: Wireless Rear Vision System

  • Client: AutoMobility
  • Type: Promotional video

The Project

Automobility, Canada’s largest automotive electronics distributor, needed a fun promotional video for a product they were developing under their Lightwave Technology brand. “Look-it” is an easy to install wireless rear vision system that sends a video feed through Bluetooth to a mobile phone, allowing the system to work on any motor vehicle.

The Process

We worked with their marketing and engineering team to fully understand the product and its features before creating a script and storyboard. Then we moved onto casting the actors, scouting the perfect filming locations, and sourcing a suitable car to represent the product’s target market. When it was time for shooting with both ground and drone cameras, the engineering team provided us with a working prototype of the product and a beta version of the mobile app. Editing took a month to produce the English and French versions.

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