Look-it: Wireless Rear Vision System
- Client: AutoMobility
- Type: Promotional video
Automobility, Canada’s largest automotive electronics distributor, needed a fun promotional video for a product they were developing under their Lightwave Technology brand. “Look-it” is an easy to install wireless rear vision system that sends a video feed through Bluetooth to a mobile phone, allowing the system to work on any motor vehicle.
We worked with their marketing and engineering team to fully understand the product and its features before creating a script and storyboard. Then we moved onto casting the actors, scouting the perfect filming locations, and sourcing a suitable car to represent the product’s target market. When it was time for shooting with both ground and drone cameras, the engineering team provided us with a working prototype of the product and a beta version of the mobile app. Editing took a month to produce the English and French versions.