Simlog Ltd., a company creating training simulation equipment and software for the construction, mining, forestry and material handling industries, came to us to create two new videos. They’d have to be dual purpose – to serve as promotional videos for the their website, and as demonstration tools for their sales team to help them break into new markets. One message had to ring out: “This is a professional learning tool, not a toy!”
We needed to capture two different forklift simulator setups – a table-top orientation, installable in most offices, and a replica forklift operator chair. Both featured the replica controls from actual forklifts – pedals, levers, and gear shifters, and take up a considerable amount of space. That was an additional challenge: Simlog didn’t have sufficient space to shoot in their office. We suggested filming on a vacant upper floor of their office building. Turn around time had to be very fast: the space would only be available for less than a week. We met with Simlog to finalize details on Wednesday and we were filming the following Monday!
With two setups to film and many angles and orientations to capture, every minute of the day was spoken for. The editing process features vector animations that move with the scene – the added benefit was easy versioning into multiple languages. We produced English, French, and Spanish versions.
The client was beyond happy! Their views have been growing exponentially since the launch and they report fast growing awareness of their product line. And to top it off, this video picked up an Award Of Distinction from the Videographer awards.
Read the client testimonial below:
“We wanted a video production company that could showcase our products in a beautiful way. We chose Picture This Productions because they had a clear understanding of corporate videos and the examples they showed us depicted the quality we were looking for. Due to location problems we had to change the project’s start date and shorten the schedule with little notice. They were very flexible in accommodating to our needs. Their professionalism and efficiency allowed us to finish the project on time without sacrificing quality and their unique artistic vision resulted in a final product that we are very proud of. It was a pleasure working with the Picture This Productions team and we would recommend them to any company that is looking for quality and efficiency.”
Carolina Plata, Marketing Specialist, Simlog