The Swift UltraSlide System
- Client: MIP Inc.
- Type: Promotional video
MIP Inc., an engineer and manufacturer of healthcare textiles, needed two videos about the Swift UltraSlide repositioning bedding system. They wanted a promotional video for potential clients and then a training video to ensure proper use for the hospitals and healthcare facilities that had purchased the product.
We worked with the marketing team to fully understand the product, then created a shooting script for each video. These were honed through two drafts with the marketing team and a nursing consultant. We then cast a narrator and shot at a teaching facility using a combination of actors, nursing students and professional health care providers. Editing took a month to produce English and French versions of both videos.
It was a fun process to be around this team because they’re just so professional, they know what they’re doing, they bring a different level to the production […] My concern was always, “how do we explain our product to a video production company?”, but they just listened, they grasped it, they did their research, and they had even just as much knowledge as I did at the end of the video. I trusted them with what we wanted to come up with. And the result was even better than we expected.
Marketing Manager, MIP Inc.