This is Concordia
- Client: Concordia University
- Type: Recruitment Video
Giving local and international prospective students and their parents a look into all aspects of life at the school. The answer? Short videos hosted by real Concordia students that cover everything from study possibilities, student services, the vast range of extracurricular activities and even where to live and eat on and around campus!
Picture This scripted the videos in consultation with the University’s Communications and recruiting teams. We then held a casting process, auditioning over 25 eager students to hone it down to the final five who were the most comfortable on camera. We filmed over four months in just about every lab, studio, study space and cafeteria on both campuses, even diving right into students’ dorm rooms. The final videos were released in the fall of 2016 and will be an important online recruiting tool for Concordia over the next three years.